Bushnell has been the industry leader in high-performance sports optics for more than 50 years. As the world’s best-selling brand of binoculars and a continual technological pioneer, Bushnell boasts leading market share in all sports optics categories and continues to forge new ground.
Looking for a team with a heart for the outdoors and extensive experience marketing to a wide range of enthusiasts, Bushnell chose Brothers & Co. to develop and execute all creative marketing efforts. Since then, Bushnell has acquired a number of renowned brands, including Tasco, Butler Creek, Hoppe’s, Uncle Mike’s, Millett, Simmons and more. A commitment to service and successful advertising executions by Brothers & Co. for Bushnell resulted in our seamless appointment to promote its newly added brands.
Campaigns
Bushnell.com
This was a total overhaul of the existing Bushnell website to enhance user experience and reinforce brand identity. We added video-centric user interest pages with significant custom content, and made the system easier to update and add new products. Integration of commerce was also part of the effort.
Trophy Room
Trophy XLT Identity
Bigger Trophy Room
DOA Reticle
The new DOA reticle by Bushnell is a long-range shooting aid and field-judging tool in one. As you can imagine, this is a lot of technology to convey in a single print ad, but was done efficiently here. Being that DOA was a breakthrough development for the brand and a revolutionary development for the industry, we developed a new logo and print look to lead the charge. Other tiers of the DOA campaign included a TV commercial with Michael Waddell, a video for SHOT Show and the Bushnell website, temporary tattoos, T-shirts and hats, and nationwide promotion during the Bushnell Brotherhood of Bone Collectors Tour.
