Final Approach or “FA Brand” is a leading producer of premium, field-tested gear for waterfowl hunters. As the inventors of the layout ground blind and makers of premium decoys and accessories, FA Brand is one of the most respected names in the industry and serves customers of the highest avidity level.
Between hunts, a number of these waterfowling wackos spend their days at Brothers & Co. as employees. Thanks to this knowledge base and our expertise in marketing to outdoor enthusiasts, we were a natural fit to spearhead the company’s creative marketing efforts.
Decoys
New High-Definition technology creates a decoy that’s as close to the real thing as practicality allows.
FABrand.com
Because of the high avidity level of FA consumers, it was a mutual goal of ours and the new owners to elevate user experience and interaction at multiple levels on the web. Media consumption rate is high with this group, so we integrated video-centric interest pages featuring how-to instruction, tips from the pro staff and more specific product information. Added community content includes group discussion forums, up-to-date hunting information and links to social media channels to increase brand awareness and traffic to the site. And the site as a whole is easier to update with new products and information. Lastly, but of utmost importance, when the hard-core waterfowler visits the new FA Brand website, it feels like home. The headlines cut to the heart of the experience and the imagery has an emotional pull that engages them farther into the site.
Blinds
Exceptional mobility is the key selling point of the S.U.B. ground blind. Here, we use noted waterfowl hunter Jeff Foiles to add credibility to our messaging.
