Marlin Firearms is one of the oldest manufacturers of firearms in the U.S. and has a distinguished place in the American shooting sports as the only domestic producer of traditional lever-action rifles. For more than 140 years, the company built its name on rigorous standards for excellence in craftsmanship that have resulted in some of the most popular and trusted long guns of our time.
When Marlin was acquired by Remington, we jumped at the chance to assemble a new creative marketing strategy for the brand. Using intense market research and in-depth knowledge of the industry and target, we developed catalog, print, web and TV efforts to position the seemingly old-school brand as a legitimate player in the modern centerfire rifle market.
Graduated
The Marlin lever gun is a timeless design revered for its speed in the woods and classic looks. Its old-school appeal got a big ballistic shot in the arm with the advent of the 308 Marlin Express cartridge. This ad communicates our new cartridge closes the gap between traditional lever-action rifle cartridges and the best of today’s flat-shooting big-game rounds.
Express Delivery
The 338 Marlin Express brings 30-06 Springfield ballistics to the traditional lever-action platform and spells a truckload of trouble for Mr. Whitetail.
Anatomy
A rifle’s performance has everything to do with how well it’s made and nothing to do with its price tag. This ad pulls back the skin on the new Marlin XL7 bolt action and highlights the features that make it stand out from rifles costing up to twice as much.
Big Bore
Make no mistake; Marlin big-bore rifles will leave a mark. We know the consumer drawn to this style of rifle places a great deal of importance on the ballistic profile of the cartridge, which equates to a big heavy punch and a large hole.
On The Mark
With ballistics nearly identical to the 30-06 Springfield, the 338 Marlin Express cartridge brought a new level of performance to the traditional lever-action platform. It is a confluence of traditional design and technology that's destined for venison.
