MotorGuide has long been the number one choice among avid anglers and professionals. Recognizing the expertise and passion for angling within the Brothers & Co. family, Motorguide enlisted our services in advancing its brand. Brothers & Co. answered the call with the conception and development of the "Never Stop" campaign, which speaks to the durability of the motors, the company’s commitment to improving technologies and the internal fire that drives fishermen to great lengths for the sport they love. “Never Stop Learning, Never Stop Improving, and Never, Ever Stop Fishing.”
Campaigns
VanDam
When a professional angler goes to work, his trolling motor is one of the most important tools on the boat. We wanted the world to hear it from perhaps the most dominant competitive bass fishermen of all time: MotorGuide Digital Tour is the most durable trolling motor ever built.
Skeet
Winning the coveted Toyota Tundra Bassmaster Angler of the Year takes determination, skill and a great trolling motor. Because the trolling motor is one of the most important pieces of equipment on a professional angler’s boat, we wanted consumers to hear an endorsement from the people that trust their livelihood to MotorGuide Tour series motors. In this case, Skeet Reese.
Finest Hour
This winner’s ad was an opportunity to congratulate Boyd Duckett on his 2007 Bassmaster Championship while stressing the importance of having a great trolling motor to get it done day in and day out.
The Pros
With the popularity of professional bass fishing soaring, we wanted to put MotorGuide’s outstanding group of sponsored anglers at the forefront of our messaging. This print series focuses the single most important quality of a trolling motor – durability. And there is no group of individuals more qualified to testify on behalf of MotorGuide Digital.
