The Parker Gun represents an elite rite of passage among shotgun aficionados worldwide. For nearly a century and a half, it has been a fixture in the landscape of American firearms, maintaining a reputation as one of the finest custom guns money can buy. Parker Gun Works was taken over by Remington on June 15, 1934. And in 2005, Remington revived the brand with the release of a new Parker Gun.
Due to its very premium price, the Parker Gun marketing effort targeted an exclusive group of consumers. Remington asked us to create a brand persona to be showcased on a new website and print effort that would be launched in unison with the shotgun. The Parker Gun’s rich heritage and our love for the shooting sports were guiding lights as we developed a face for this storied brand and brought it to life in the creation of a website and print campaign.
Campaigns
Legacy Sell Sheet
As one of the finest custom firearms money can buy, the Parker Gun needed a brand image as refined as its engraving and woodwork. We created this sell sheet for aficionados seeking information on the new Parker Gun offering for 2005.
Legacy Shotgun
A new shotgun to be released from the legendary Parker Gun: collectors worldwide would be waiting in anticipation. We were tasked with building a print campaign for the announcement with the goal of embodying the brand’s rich heritage.
