Remington Arms Company, Inc., is America’s oldest gunmaker. Founded in 1816, the company is integral to the foundation of our nation’s sporting tradition. Brothers & Co. developed a wide variety of campaigns for Remington, in virtually all categories of firearms and ammunition, across the hunting, shooting, law enforcement and military markets. In each case, a strong passion exists for the application of the products. Our creative efforts for these categories are always based on end-user research and unsurpassed authenticity.
Exacting Justice
Gameplan
On a scouting trip to our proposed location at Long Leaf Plantation in Mississippi, one of our writers spotted a chalkboard hanging outside the lodge. When he was charged with how to best use Michael Waddell and Brett Favre together in a 2009 Remington Country branding spot, the “Gameplan” just came natural.
My Remington Country
Brett Favre became a voice of the Remington brand in 2008 and it’s been an honor to work with him. In 2009, we wanted to give America an inside look at what Remington Country means to one of the most beloved NFL players of all time, plus engage participation. At the conclusion of the spot, viewers are directed to MyRemingtonCountry.com where they can share their Remington Country, interact and register for a sweepstakes. Strategically, this is also a place to learn more about our customers and conduct future dialogue.
Legendary
Michael Waddell puts his new Model 700 through the paces, starting with its rich heritage and finishing with a tight group on paper. This spot was strategically created to sell the benefits of the Model 700 and reinforce the fact that Michael is now a Remington man for an attentive audience that has seen other brands of firearms in his hands over the years.
Wingmaster HD
There’s a new master on the flyways of North America. Remington Wingmaster HD, the world’s most devastating heavy-density payload. In an advertising world containing way too many “pretty” waterfowling scenes that aren’t true to the experience, we got down and dirty, right down to the gravel in our voice talent’s throat, so our message would ooze authenticity and give die-hard ‘fowlers goosebumps.
