Remington Arms Company, Inc., is America’s oldest gunmaker. Founded in 1816, the company is integral to the very foundation of our nation’s sporting tradition. Remington is world-renowned in the hunting and shooting sports markets and has a long history of service to the U.S. military, government and law-enforcement markets. Continually innovating and maintaining superior standards for craftsmanship, it distributes products throughout the U.S. and in more than 80 foreign countries.
Today, Remington is leading the industry in the expansion of shooting and hunting sports in America. The Remington brand is much more than an elk bugle in the Rocky Mountains or a covey rise in the plains of Kansas. Like all great brands, Remington is evolving to the changing world around it, and Brothers & Co. is proud to be on the leading edge of this revolution.
Brett Favre and Michael Waddell Behind the Scenes
We recently had the privilege to film a series of Remington commercials with two of the most talented and engaging guys in the outdoor industry – Brett Favre and Michael Waddell. When they weren't joking with the crew, they were swapping hunting stories on the porch. Our own Brothers & Company paparazzi captured some of the action behind the scenes.
Exacting Justice
Gameplan
On a scouting trip to our proposed location at Long Leaf Plantation in Mississippi, one of our writers spotted a chalkboard hanging outside the lodge. When he was charged with how to best use Michael Waddell and Brett Favre together in a 2009 Remington Country branding spot, the “Gameplan” just came natural.
My Remington Country
Brett Favre became a voice of the Remington brand in 2008 and it’s been an honor to work with him. In 2009, we wanted to give America an inside look at what Remington Country means to one of the most beloved NFL players of all time, plus engage participation. At the conclusion of the spot, viewers are directed to MyRemingtonCountry.com where they can share their Remington Country, interact and register for a sweepstakes. Strategically, this is also a place to learn more about our customers and conduct future dialogue.
Legendary
Michael Waddell puts his new Model 700 through the paces, starting with its rich heritage and finishing with a tight group on paper. This spot was strategically created to sell the benefits of the Model 700 and reinforce the fact that Michael is now a Remington man for an attentive audience that has seen other brands of firearms in his hands over the years.
