Bushnell, a consistent leader in sport optic technology, launched their new DOA reticle in 2009. The new technology allows hunters to dramatically extend their effective range and judge a buck’s trophy quality in record time. Brothers & Co. was proud to create a television spot, t-shirts, temporary tattoos, a hunting license holder, and a tour of events to help launch this revolutionary product.

Michael Waddell spent the summer of 2009 traveling across America, rallying hunters to stand strong and proud in today's society. He also showed a little love to the latest product advancements fromBushnell during the Brotherhood of Bone Collectors Tour 2009. Brothers & Co., in partnership with Dynamic Sponsorships, was given the opportunity not only to plan the tour, but also design and execute the sweepstakes registration site where fans could register for a chance to win a hunt and share a camp with Waddell himself.

For a sport optics company who prides themselves in customer service, Facebook was a natural choice as a tool to expand their reach. Bushnell’s willingness to be open and honest with their customers in a widely used venue won them even more exposure and earned them more loyal users after a few short months.

OERB, Oklahoma’s Energy Resources Board, made it their mission to educate teenagers, parents, and teachers on the dangers of being around abandoned well sites. The multimedia campaign uses visually shocking messages in various forms to communicate this danger and save lives.