Bushnell Releases DOA Reticle Technology

Bushnell, a consistent leader in sport optic technology, launched their new DOA reticle in 2009. The new technology allows hunters to dramatically extend their effective range and judge a buck’s trophy quality in record time. Brothers & Co. was proud to create a television spot, t-shirts, temporary tattoos, a hunting license holder, and a tour of events to help launch this revolutionary product.