These boomers have heard eight presidents promise an end to foreign oil. We busted through their wall of skepticism with stats and credible testimonials explaining why this time, it’s different.
GIVE THEM FACTS.
We appeal directly to the logic of this demographic, using jaw-dropping industry facts directly tied to our economy and freedoms.
They’re creative. Enthusiastic. So we tapped into their innate desire to make a difference, focusing on how this generation can help our country realize energy independence.
Engage Them Visually
Using underground design elements, we target college-age students via state university magazines and newspapers.
With moms, the subject naturally circles back to their kiddos. What does energy independence mean for them? Short answer, it equals better days both educationally and economically.
Make It Inviting.
Bright lifestyle imagery resonates with this group. We combined it with a hopeful message, driving them to an engaging social experience with #BetterDaysOERB.
FOR US, IT’S ABOUT FREEDOM.We’re proud advocates for American Energy Independence. See more of our work for companies making that mission reality.